Unicef UK
Creating ongoing engagement around the SoccerAid event
Website design / Partner with Manifesto Digital
Brief
As part of the team that delivered the Unicef UK website and content strategy, we were asked to deliver an online experience for Soccer Aid, which would create engagement and shareability, be a portal for tickets and donations, and connect the event with Unicef’s work.
Solution
Working closely with ITV and Unicef, we created an experience which allowed users to pick and share favourite players, updating with new content throughout the match to provide a second screen experience. Unicef’s work was integrated into the story across the site.
Website design with interactive engagement elements.
Interactive player cards.
Bringing the purpose up close and personal.