Beautiful Normal is a creative partner helping organisations articulate their unique purpose, giving them the platform to pioneer.
We’re a streamlined, agile team based in London with huge experience in planning and delivering powerful branding for ambitious startups and purpose led organisations.
Beautiful Normal was founded in 2020 by Mark Ellis, a creative director who has worked for over 25 years at award-winning agencies. We are passionate about helping organisations pioneer and create positive change.
Purpose-Led Brand Development
Our branding process focusses on your organisation’s unique purpose, the thing that connects it with your audiences and the wider world.
> Purpose, proposition and values
> Brand development
> Influential management thinking
> Stakeholder engagement
Audience-First Digital Design
Audience research underpins every part of our digital design process, ensuring what we’re designing will have the right impact.
> Digital product development
> Audience engagement
> Experience design
> Behaviour and cultural change making
Action-Focused Communications
Every campaign and piece of communication creates a deeper connection between your organisation’s purpose and the audience you serve.
> Campaign strategy and measurement
> Creative delivery
> Audience development
> Content creation
Coaching, consultancy and workshops
From upskilling your teams on creativity and innovation to brand strategy and bespoke brand workshops, our highly skilled team is ready to help.
> Creative and innovation coaching
> Brand strategy and roadmapping
> Creative workshops
> Design Sprints and Hack Days
Born to collaborate
Our agency model is based around a small core team of strategists, creatives and technology experts, who collaborate with a large network of specialist individuals and partners, depending on the project requirements at that time.
This means that the project budget is spent on the expertise directly when required, rather than paying to support a large full-time team.
Our partners include the world’s best Tech Developers / Animators / Illustrators / Copywriters / Film Makers
