Linda McCartney Foods
Connecting the original food pioneer with a whole new audience
Campaign / Partner with Manifesto Digital
Brief
This iconic brand, created by one the original pioneers of vegetarian and sustainable living, Linda McCartney, needed to become relevant to new audiences who are bombarded with upstart meat-free brands. This new generation were largely unaware of Linda’s pioneering background or the brand’s meat-free history.
Solution
We partnered to co-create a strategy of activity to put the brand in front of new audiences and create a new movement around the brand. Experiential events, such as ‘Not Dog V Hot Dog’ in partnership with Big Easy, ‘Cool Dinners’ with Cook School, and ‘Pie4Life’ in partnership with Forest Green Rovers FC, were all backed with impactful social media comms.
Storytelling through social media stories.
Impactful, bold messaging for each campaign, backed up with a humorous tone of voice.
Examples of Instagram graphics produced for several campaigns.