Deptford X 2022
Placing the art festival at the heart of the community
Brand / Campaign
Brief
Deptford X is one of London’s most established contemporary art festivals. For 2022, the brief was to focus the festival around the famous Deptford High Street, creating an easily navigable experience for the local community as well as the thousands of art lovers who descend on the area.
Solution
Working closely with the Deptford X team, we created ‘Here For Art’, a brand proposition which evoked the heart of the town, showing how the festival is centrally placed within the community, making art a communal and democratised experience. The wayfinding and venue branding all used the distinctive circles, making navigation around the various venues easy.
Instagram graphics.
6 sheet poster map positioned in the centre of Deptford.
Wayfinding and signage.