Deptford X 2021
Opening art up to the whole community post-pandemic
Brand / Campaign
Brief
Due to the ongoing pandemic and the limitations on holding events indoors, the 2021 Deptford X art festival took the form of an outdoor art trail, hosted in community spaces, businesses and gardens across the area. We were tasked with creating an adaptable festival brand which could be owned, adapted and shared by the while community, who would be hosting art interventions in the most unlikely places.
Solution
We created an ‘OPEN’ brand, made up of shapes and messages which were used and adapted by artists, hosts or community groups to make their own assets, signage and promotional materials. The colours and shapes were designed to bring a fresh, positive presence throughout Deptford, which was just emerging from the second lockdown.
Wayfinding for the festival.
We created a range of printed marketing collateral.
“Beautiful Normal understood the importance of our return after lockdown. They worked with us sympathetically and strategically to produce a brand that was truly joyful and embraced everything we had hoped to convey to our audience.”
Sarah Umar, Festival Manager, Deptford X 2021
The brand aimed to bring a strong, positive presence to Deptford, just emerging from the second lockdown.