Change Day
Making a day for business to pioneer for the planet
Concept / Brand / Website
Brief
In the line of our work, Beautiful Normal has collaborated and partnered with many organisations who help businesses to reduce the impact they have on the environment. We tasked ourselves with showcasing and promoting the wealth of initiatives that businesses could be taking to help our planet.
Solution
We created Change Day, a not-for-profit movement designed to inspire and support businesses to pledge a positive change for the planet.
We onboarded a variety of brilliant organisations to educate and advise the businesses who sign up to Change Day, enabling them to avoid greenwashing and make the right changes.
We created a simple, effective digital onboarding experience for businesses to sign up.
Social media graphics.
“Amazing initiative thank you for setting it up. We’re really excited to be part of the Change Day campaign.”
Sustainability Canvas
Partner initiatives promoted across the Change Day channels.
Merchandise for the participating companies.
Assets for participating companies to use across their channels.