ACAVA
Re-establishing the art pioneers as the leaders in creative community building
Brand / Website / Campaign
Brief
ACAVA are pioneers in building communities and support wellbeing through creative practice. They needed a new brand and website to represent their proposition, display their values and give the organisation standout and recognition to attract new partners and supporters.
Solution
We worked closely with the ACAVA team to identify their specialities and shape the core messaging. We then created an adaptable, inspiring graphic language which is based around the three core pillars of the brand, namely ‘Studios’, ‘Creativity’ and ‘Community.
User-centric modular website design.
Collaboratively creating values for the new ACAVA website.
Distinctive and easy to use brand guidelines enabling flexible application across a huge range of collateral and signage.
Flexible graphic language which is formed from the logo elements.
ACAVA worked closely with Beautiful Normal on a profound conceptual rethink of our identity and visual branding. They were exceptionally open, creative and professional while gently leading us toward an outstanding brand and digital solution that exceeded our expectations.
Tom Holley, CEO, ACAVA
Posters and signage for studio communal spaces.