360 Training
Purpose and positing for the flexible training pioneers
Brand / Website / Ongoing brand partner
Brief
360 Training is a learning and development business, pioneering in both their content and the way they deliver training. They needed a brand strategy to build their purpose, positioning and voice, based around empowering people to achieve their goals, maintain their wellness and understand the impact their behaviour has on others.
Solution
Working closely with the 360 team, we developed a flexible visual language based on simple geometric shapes and a positive sympathetic colour palette creating a positive and distinctive brand. The work included a content-rich website, customer magazine and content templates.
User-centric website design.
Clear pillars to focus the overall messaging.
“Beautiful Normal are an important part of our team, they’ve built a brand that really connects with our audience.”
Ally Dawkins, Founder, 360 Training
Graphics for social media content.
Digital magazines produced for tactical campaigns.
Clear messaging working with a flexible graphic language.
The flexible design system which enables the easy production of icons and illustrative elements.